Research & Strategic Planning


JSA is committed to innovative thinking and innovative solutions as we strive to help our clients create optimal marketing strategies. Our methods in situation analysis, market segmentation, positioning, product development, distribution channels, integrated communications and pricing strategies are at the heart of all winning business plans. We believe in the synergistic blending of qualitative and quantitative methods to help achieve marketing solutions. In today’s cluttered information market, conducting statistical analysis, focus groups and surveys could all be useful techniques to help better target the customer. JSA’s approach is to evaluate the “whole picture” and tailor our strategies to fit the appropriate audience. In order to provide the highest quality message, our multicultural advertising is developed by people who not only speak the language, but also live the culture.

Research & Strategic Planning Staff

	Jim Lowe With an extensive background in management, research and strategic planning, Jim serves as our Director of Strategic Marketing. Jim has oversight of the agency's research design, analysis and the...
	Elida Avina Elida joins JSA with more than eleven years experience in Hispanic market research, marketing and advertising. Elida has a deep understanding of the Hispanic market, which allows for a culturally...

Featured Portfolio Pieces

California Tomato Farmers Web Site

Derrel's Mini Storage Radio Spot

Bonadelle Neighborhoods Web Site

Chukchansi Gold Resort & Casino TV Spot

Valley Air District Outdoor Ad