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Our Story
Our Story

As one of Central California’s leading full-service agencies, JSA has built their portfolio over the past 34 years by building the brands of their clients. At JSA, you’ll find a team of 25 talented professionals - a fourth being with the company for ten years or more. Believing it takes a combination of marketing skill and creativity to develop messages that go "outside the box," a team approach is used on every project. The benefits of having various marketing and strategic planning services under the JSA umbrella directly affect our clients by allowing us to maximize their dollars to create pieces that reflect the creativity and quality expected from the JSA brand.

JSA provides strategic marketing, advertising, and public information services for a long list of partnership clients. The client services team directs strategies, while creative services applies them in ways that cut through the clutter. Our media department builds partnerships to get the message out. The multicultural marketing team culturally adapts campaigns and messaging, and employs people who live the culture. Writers, designers, public relations, web and new media development round out the tools in our toolbox. Full in-house video and audio production capabilities, research and strategic planning, and greater support to our account and media teams enhance JSA’s ability to serve our clients. In short, when it comes to communication, we can do it all.

In addition, JSA emphasizes the proper management of client business. Prompt return of phone calls, adherence to budgets and deadlines, and fast payment of media and vendors are just a few of the good business practices our administration upholds. Founded in 1976, Jeffrey Scott Agency’s primary location is in downtown Fresno.

JSA Staff
Bruce Batti
Bruce is responsible for the day-to-day management and operations of the agency. His strong creative background - having been JSA’s Creative Director for fifteen years - serves to provide clients...
 
Jim Lowe
With an extensive background in management, research and policy development, Jim supports each of our agency’s clients in account planning to solve communications problems across brand management,...
 
Jackie Grazier
Jackie Grazier is the Director of Client Services for JSA. A 20+ year veteran at JSA, Jackie was a member of the creative department for over a decade before shifting focus to account management. With...
 
Cathleen Figura
Cat has been with JSA for over 20 years and has served a multitudinous number of roles within the agency.

She is sometimes called “the agency’s shepherd” because she often leads her co...
 
Melissa Moradian
The world of advertising is a circus. As a client services manager, you’ve got to jump through hoops and dazzle with details. You’ve got to be a ringmaster. And Melissa is a show-stopping manager...
 
Jennifer Seita
A veteran in the public and media relations arena, Jennifer acts as JSA’s chief communication strategist. Jennifer works closely with the Client Services team, leading the agency’s planning,...
 
Suzanne Davis
At JSA, Suzanne has worked on such accounts as the California Pistachio Commission, La Tapatia Tortilleria, Kaprielian Brothers/Kings Canyon/Ripe-n-Ready, Butterfield Brewing Company , Sequoia Brewing...
 
Jeff Chandler
When it comes to the world of graphic design for print, there is no task too big for Jeff Chandler. From business cards to bus wraps, he has immersed himself in various formats. Working for a...
 
Sarah Pruner
As director of public relations, Sarah helps clients create, articulate and protect their most valuable asset: their reputation. Sarah is skilled in translating research-based insights into creative...
 
Carrie Cardoza
To Carrie, everything is a blank canvas. A white T-shirt. A wall. A cardboard box. In her world, everything is patiently waiting for one moment: to be thrown into a bold realm of colors and shapes.
 
Dick DeLeon
As JSA’s digital production lead, Dick works with designers, programmers and account managers to execute digital strategies. Experienced as a graphic artist, his ability to create customer-centric...
 
Paul Abajian
Paul has made a name for himself in Central California as the guy able to create national quality TV commercials without the elaborate expense. Born and raised in Los Angeles, Paul has produced,...
 
Ian Mynderup
Ian has always been a man with a mission. After graduating from California State University, Fresno, he joined a local web development company as a designer. He soon moved toward his true passion and...
 
Craig Cook
Craig has long been a student of the advertising business. As a child he would critique television commercials and lament that he could do better. Craig enjoys creating unconventional advertising that...
 
Katrina Garcia
Sure, she schools friends in Jeopardy! categories such as “Rhyme Time” and mercilessly destroys her opponents in baby shower word scrambles. But at JSA, Katrina uses her word wizardry to create...
 
Kathleen Selness
With over 25 years of agency experience, Kathleen brings a comprehensive knowledge of planning, negotiating and media buying. Kathleen ensures that all media planning and buying has research married...
 
Nicole Reeves
Nicole plans and negotiates media across all platforms including digital, broadcast, print, direct response and out of home vehicles. With a background in traditional advertising, as well as...
 
Dan Gustafson
Dan is the architect behind the audio at JSA. Having created and produced sounds for over a decade, Dan has been recognized by various industry magazines for his commercial excellence. Dan's talent...
 
Kerry Sabbatini
Managing staff work flow, project budgets and vendor relationships requires strong attention to detail, unmatched time management skills and quick, decisive thinking – and Kerry has them all. His...
 
Wendy Batti
Wendy joined the company in 1979 after six years with Bank of America. Experienced in accounting, Wendy handles all financial aspects of JSA, including accounts receivable/payable, billing and...
 
Lacy Fullmer
Lacy exemplifies the work ethic that is prominent in each of our staff members at JSA. Having earned a BA Degree in Mass Communication/Journalism from Fresno State, Lacy manages the day-to-day...
 
Shantel Maiorana
Shantel has over 10 years of Finance and Human Resources experience and a B.S. degree in Business Law from California State University, Fresno. Day-to-day she manages JSA's foot traffic, communication...
 
Jessica Saucedo
When our clients first enter or call JSA, they are likely to be greeted by our receptionist Jessica. Her bubbly personality and knack for friendly conversation are always welcome by the staff and...
 
Elida Avina
Elida has a deep understanding of the Hispanic market, which allows for a culturally sensitive approach to her marketing efforts. Elida's extensive experience in marketing and advertising contributes...
 
Featured Portfolio Pieces

Bonadelle Neighborhoods
Web Site
 
Valley Air District
Outdoor Ad
 
Department of Public Utilities
Outdoor Ad
 
Sequoia Brewery
Website
 
Barrels Unlimited
Print Ad
 
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