Buy Local Partners Honored by Fresno Advertising Federation

Over $4 Million Raised for the Emanuel Cancer Endowment

JSA and Crime Stoppers Launch Gun Bounty Program

Jeffrey Scott Agency Announces New Hire

Think Local ... Buy Local

Drum Roll Please...

An International Message We Can All Bite Into

JSAsf Lands Three New Clients

Hope Comes to West Fresno

Fresno Regional Foundation Reaches National Audience

Fresno Recognized as Nation’s Recycling Leader

JSA Expands Client Services Department

Retailers and consumers throughout Canada are responding to the California Tomato Farmers' promotion of its fresh standard and superior taste. In 2008, JSA furthered our existing partnership with California Tomato Farmers by launching a creative campaign for six major Canadian markets (Toronto, Vancouver, Edmonton, Calgary, Winnipeg and Saskatoon) to increase sales of their field grown tomatoes.

A print campaign, supplemented by a six-week radio flight, encouraged customers to buy California grown tomatoes. As a result, the sales of California Tomato Farmers' product increased by over 20% in Canada. With on-target creative messaging, coupled with a successful media buy, this short burst campaign moved our client’s product into the hands of the consumer.

Creative messaging will continue through 2009 in both Canada and California, encouraging retailers, food service providers and consumers to buy "The Fresh Standard" - one that is only provided by California Tomato Farmers.