Buy Local Partners Honored by Fresno Advertising Federation

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JSA and Crime Stoppers Launch Gun Bounty Program

Think Local ... Buy Local

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An International Message We Can All Bite Into

JSAsf Lands Three New Clients

Hope Comes to West Fresno

Fresno Regional Foundation Reaches National Audience

Fresno Recognized as Nation’s Recycling Leader

The Central Valley's effort to raise awareness and educate residents about the importance of buying from local businesses was recently honored by the Fresno Advertising Federation. The "Buy Local" campaign was awarded Advertising and Marketing Company/Campaign of the Year.

The "Buy Local" campaign was spearheaded by Steve Geil, President/CEO of the Economic Development Corporation serving Fresno County (EDC), and Bruce Batti, President of Jeffrey Scott Agency (JSA) and Chair Elect of the Greater Fresno Area Chamber of Commerce.

"Buy Local" was created in the wake of the economic downturn of the housing, financial and auto industries. In 2008, Geil believed the downturn would soon hit the retail industry so he rallied a team of partners to help the retail industry face the recession head on with a public outreach campaign.

JSA lead the strategic messaging and creative design. Within 90 days, print, outdoor, TV, radio, web and point-of-sale posters were created. All touted the same simple message: When you buy local, you create jobs, sales tax revenue and help financially support services vital to the communitites in which we live. Local media outlets also got involved, donating the air time and print space to get the message out to Valley residents.

Congratulations to all of the Buy Local partners including:
Jeffrey Scott Agency
Dumont Printing
ABC 30
The Fresno Bee
Fashion Fair Mall
Comcast
McCormick Mobile Marketing
Socient
The Business Journal
CBS Outdoor
Valley Yellow Pages
K-Jewel/KYNO